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Field notes

Writing, SEO and the business of getting found

Long-form pieces on the part of the job that happens after the shoot. No listicles, no filler.

Two hands exchanging rings during an outdoor ceremony, close-up in soft light
AccessibilitySEOCraft

Writing alt-text that helps SEO and accessibility

Alt-text is the only part of a photograph a screen reader and a crawler can both read. Most galleries have none, and the ones that do usually get it wrong.

· By The Framestory team · 6 min read

SEOGoogleStrategy

How photographers rank on Google in 2026

AI answers sit above the results, everyone's site looks the same, and the only durable advantage left is having actually been in the room.

· By The Framestory team · 7 min read

A wedding guest laughing during the reception, shot in available light
SEOWorkflowBlogging

Why every shoot needs a blog post

A gallery link expires. A blog post keeps working for years — for search, for enquiries, and for the couple who wants to relive the day.

· By The Framestory team · 6 min read